Article

Risk Tolerance: What's Right for You?

When it comes to investing, each person has a different tolerance for risk. A friend or coworker may not give a second thought to an investment that leaves you feeling uneasy. Do you know what factors to consider when coming up with the level of risk that best suits you?

March 31, 2025
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

When it comes to investing, everyone has a different risk tolerance. A co-worker or neighbor may not give a second thought to an investment that leaves you with a sinking feeling in the pit of your stomach. But risk tolerance isn’t a matter of “good or bad.” Whether you thrive on risks or avoid them at all costs, the important point is to know the level of risk that best suits you.

Investing typically involves a tradeoff between risk and return. Returns come in the form of interest or capital appreciation. Generally, the riskier an investment, the greater the potential return. This is because the market theoretically “rewards” investors for assuming risk, which is the potential for loss. Investors in pursuit of higher returns must be willing to assume the likelihood of loss associated with more volatile investments.

But not everyone wants to take a higher risk in the hope of achieving a larger return. Some investors are perfectly satisfied receiving smaller returns on investments that carry lower levels of risk. The key is to find the right level of risk that potentially allows the desired return, while keeping away from that uneasy feeling.

What factors affect risk tolerance? There are many, a person’s age, stage in life, personal temperament, financial goals, and time horizon each play a role. Here is a brief discussion of these points:

Age and Stage in Life. Generally, the younger someone is, the more risk they can assume. Singles may also be able to afford more risk than a married couple with children and more responsibilities. Additionally, someone who is just entering the work world may be more comfortable with higher-risk investments than someone that is retired or approaching retirement.

Personal Temperament. At every stage of investing, it is important to evaluate how much of an impact losing invested funds would have on peace of mind. Some people find roller coaster rides thrilling, but a wild market ride can be nerve-wracking. The stock market, for instance, has historically risen over the long term, yet it has experienced wide short-term fluctuations. Consider the stock market recession from 1973 to 1975, it dropped by 46%!

Financial Goals and Planning Horizon. It is also important to think through the number of years in the time horizon that are available to meet financial goals. In general, the earlier people start to save, the more risk they can afford to assume. However, investors always need to be comfortable with the amount of risk, and that comfort varies from person to person. And remember, the amount of risk that someone is willing to carry impacts the possible return they could expect to achieve.

Periodic Reviews—A Must

Every individual needs to know his or her “comfort level” for risk. That is important when making investment decisions. A financial professional can help with proper planning and development of a portfolio that balances risk tolerance with financial goals. Since risk tolerance changes with time and circumstances, another good practice is to reassess investment strategies with a financial professional as life situations change.

Other content you may like

  • Peak Yield Curve Inversion?

    September 26, 2023
    This month’s Student of the Market explores the peak yield curve inversion and what happens in the gap between short-term and long-term interest rates, along with looking at the real yield impact of inflation. You’ve probably noticed that upcoming elections are ramping up quickly. Here’s a peak at historical stock returns in election years and what might be on the horizon.
    Read this Article
  • Blue and black title slide for presentation

    December Student of the Market

    December 26, 2025
    U.S. Stocks continue gains, the longest streak since 2021! Even so, consumer fears persist. See how the “Mag Seven” are performing as we close 2025. Additionally, a look at emerging stock index differences with adding South Korea. Finally, a historical look at Fed rate cuts.
    Read this Article
  • A young couple is reviewing a document, in front of their laptop, sitting at a table.

    One Big Beautiful Bill: What You Need to Know

    July 15, 2025
    Understanding the "OBBB" We keep an eye out for rules and regulations that could impact you and your family. In President Trump’s "One Big Beautiful Bill," signed into law on July 4th, there is a significant shift in U.S. fiscal policy. Understanding the provisions is crucial for making informed financial decisions both now and for […]
    Read this Article
  • Mid-Quarter Roundtable Highlights

    Podcast Highlight - FTX Crypto Currency: Can that happen to my money?

    December 10, 2022
    The team shares insights about the blowup of the “get rich quick” crypto blockchain market and its relation to the established financial market. How is the stock or bond market any different? What can be learned from the volatility of a new asset class forming?
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset