Article

Analyze Colleges Just Like You Would a Stock

This article delves into this notion, addressing questions like: How can you apply stock market analysis principles to selecting a college? What factors should you prioritize, and what long-term benefits can be expected? This piece guides you through an analytical approach, encouraging readers to view their educational choices as investment decisions.

May 6, 2025
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

A typical college degree is worth a lot of money over the length of a career. A typical degree – but not every college.

College costs rose roughly 7% annually over the past 50 years, about double the average yearly inflation rate. And overall costs of some, including even community colleges, have increased faster than that in recent years, according to the College Board.

In general, higher education does boost lifetime earning potential. Some schools simply seem not worth the investment, though.

What is Your Return on Investment?

To calculate whether a college is worth the investment, use an opportunity cost measure called return on investment (ROI). After factoring all the net college costs, compare 30 years of estimated income of a college graduate versus 34 years of income from a high school graduate who started working immediately and didn’t pay college expenses or assume the debt of student loans.

Future college students (and their parents) must realize that not all colleges are equal. Graduates from the lowest-ranking schools often earn less income after graduation. One can also assume that low-performing schools tend to offer less financial assistance, which leaves graduates with larger debt burdens.

The most highly endowed colleges can reduce their cost of attendance with grants and scholarships. For example, Stanford ranks as one of the most expensive schools based on sticker price. But generous financial assistance makes for a very competitive net cost and would give the school a high ROI score.

Debt burdens are also relative. A doctor’s salary more quickly pays off a high-price education loan than a teacher’s. Good rule: Avoid incurring college debt exceeding half of the expected annual income. Limiting loans in this way allows students to pay off the debt after five years, using 10% of their future salary.

Clearly, an ROI analysis will show a world of difference between the outcomes of graduates of highly rated schools and those graduates of schools near the bottom of the barrel. Attending a college with a poor ROI is not necessarily a mistake, but the financial aid package should be sweet. As with any investment, do the homework before committing time and money to determine if the overall investment is worth it.

Other content you may like

  • What Can the Best/Worst Stocks of 2021 Tell Us?

    What Can the Best/Worst Stocks of 2021 Tell Us?

    February 1, 2022
    The push is on to look for longer-term market trends that might shape the next few years. While many are happy to see 2021 in the rear-view mirror, the 2021 performance for the major U.S. indices was nothing short of impressive. Here’s a look at what the 5 best- and worst-performing stocks tell us, as well as some stock stories that appear to defy logic.
    Read this Article
  • How to Measure Your Portfolio in Uncertain Times

    How to Measure Your Portfolio in Uncertain Times

    May 10, 2022
    Too often during uncertain times, we inadvertently compare ourselves to the people around us – and that leads us to make financial mistakes. Consider looking at the big picture instead to make sure your investment helps you towards your true life goals. This article helps with examples that clarify changing to a bigger perspective.
    Read this Article
  • Podcast Highlight 1 - Market Recap

    Podcast Highlight 3 - Price to Sales Ratio and AI

    June 3, 2024
    The Strong Valley advisor team talks about how stocks make their way to becoming fully valued and a simplified look at the basic formula used to identify value, which is an important aspect of the current AI frenzy.
    Read this Article
  • March Student of the Market

    March 28, 2025
    What does a negative February mean for U.S. Stocks? What about stocks abroad? Even so, volatility remains low. We also look at how stocks evolve over time, bond correlations, and how inflation affects alternative and private markets vs. traditional asset classes.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset