Article

Analyze Colleges Just Like You Would a Stock

This article delves into this notion, addressing questions like: How can you apply stock market analysis principles to selecting a college? What factors should you prioritize, and what long-term benefits can be expected? This piece guides you through an analytical approach, encouraging readers to view their educational choices as investment decisions.

May 6, 2025
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

A typical college degree is worth a lot of money over the length of a career. A typical degree – but not every college.

College costs rose roughly 7% annually over the past 50 years, about double the average yearly inflation rate. And overall costs of some, including even community colleges, have increased faster than that in recent years, according to the College Board.

In general, higher education does boost lifetime earning potential. Some schools simply seem not worth the investment, though.

What is Your Return on Investment?

To calculate whether a college is worth the investment, use an opportunity cost measure called return on investment (ROI). After factoring all the net college costs, compare 30 years of estimated income of a college graduate versus 34 years of income from a high school graduate who started working immediately and didn’t pay college expenses or assume the debt of student loans.

Future college students (and their parents) must realize that not all colleges are equal. Graduates from the lowest-ranking schools often earn less income after graduation. One can also assume that low-performing schools tend to offer less financial assistance, which leaves graduates with larger debt burdens.

The most highly endowed colleges can reduce their cost of attendance with grants and scholarships. For example, Stanford ranks as one of the most expensive schools based on sticker price. But generous financial assistance makes for a very competitive net cost and would give the school a high ROI score.

Debt burdens are also relative. A doctor’s salary more quickly pays off a high-price education loan than a teacher’s. Good rule: Avoid incurring college debt exceeding half of the expected annual income. Limiting loans in this way allows students to pay off the debt after five years, using 10% of their future salary.

Clearly, an ROI analysis will show a world of difference between the outcomes of graduates of highly rated schools and those graduates of schools near the bottom of the barrel. Attending a college with a poor ROI is not necessarily a mistake, but the financial aid package should be sweet. As with any investment, do the homework before committing time and money to determine if the overall investment is worth it.

Other content you may like

  • returns-following-interest-rate-hikes-in-the-past

    Returns Following Interest Rate Hikes in the Past

    January 25, 2022
    How has US stock and bond performance been affected by previous interest rate hikes by the Feds? January’s Student of the Market also takes a brief look at the last 3 years of stock market returns and examines diversified portfolio emotions, money market assets and important inflation considerations.
    Read this Article
  • Podcast Highlight - Fed Forecasts & Policy

    November 21, 2023
    Discussion centers around how inflation is tightly correlated with economic growth and the outlook, along with how outlook models have been working.
    Read this Article
  • Finally, A 2022 Wrap-Up

    Finally, A 2022 Wrap-Up

    January 4, 2023
    It’s been a rough year and there’s no way to sugarcoat it. Strong Valley team members Jason and Kyle give a quick look at what happened overall, who it hurt most, and what could happen next by looking at historical examples. They also discuss the stats and how our feelings may not paint a true picture. Here are some of the topics we cover in this brief 2022 update: • 2023 performance recap • Federal Rate Hikes • Inflation
    Read this Article
  • Wall Street January Effect

    Understanding the History of the January Effect

    February 9, 2021
    Can the monthly performance for January predict the rest of 2021?The January Effect is not just a Wall Street myth as several prominent studies have confirmed its existence.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset