Article

Analyze Colleges Just Like You Would a Stock

This article delves into this notion, addressing questions like: How can you apply stock market analysis principles to selecting a college? What factors should you prioritize, and what long-term benefits can be expected? This piece guides you through an analytical approach, encouraging readers to view their educational choices as investment decisions.

May 6, 2025
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

A typical college degree is worth a lot of money over the length of a career. A typical degree – but not every college.

College costs rose roughly 7% annually over the past 50 years, about double the average yearly inflation rate. And overall costs of some, including even community colleges, have increased faster than that in recent years, according to the College Board.

In general, higher education does boost lifetime earning potential. Some schools simply seem not worth the investment, though.

What is Your Return on Investment?

To calculate whether a college is worth the investment, use an opportunity cost measure called return on investment (ROI). After factoring all the net college costs, compare 30 years of estimated income of a college graduate versus 34 years of income from a high school graduate who started working immediately and didn’t pay college expenses or assume the debt of student loans.

Future college students (and their parents) must realize that not all colleges are equal. Graduates from the lowest-ranking schools often earn less income after graduation. One can also assume that low-performing schools tend to offer less financial assistance, which leaves graduates with larger debt burdens.

The most highly endowed colleges can reduce their cost of attendance with grants and scholarships. For example, Stanford ranks as one of the most expensive schools based on sticker price. But generous financial assistance makes for a very competitive net cost and would give the school a high ROI score.

Debt burdens are also relative. A doctor’s salary more quickly pays off a high-price education loan than a teacher’s. Good rule: Avoid incurring college debt exceeding half of the expected annual income. Limiting loans in this way allows students to pay off the debt after five years, using 10% of their future salary.

Clearly, an ROI analysis will show a world of difference between the outcomes of graduates of highly rated schools and those graduates of schools near the bottom of the barrel. Attending a college with a poor ROI is not necessarily a mistake, but the financial aid package should be sweet. As with any investment, do the homework before committing time and money to determine if the overall investment is worth it.

Other content you may like

  • Ranking the Best and Worst Presidents - Part I

    Ranking the Best and Worst Presidents – Part 1

    September 13, 2020
    What if we ranked the best and worst presidents simply by the performance of the stock market? Surely that would settle the debate as to which president was best for investors, right? Well, while it sounds easy there are a few big caveats to consider.
    Read this Article
  • Stock Volatility by Presidential Election Year

    Stock Volatility by Presidential Election Year

    February 27, 2024
    Can something be learned from studying the past? Historical data showing that stock market volatility during election years has been generally subdued unless there is a large recession, such as in ’32, ’08 and ’20. A brief look at the large swings between growth and value, stocks vs cash, data gives a glimpse of the average stock market return following January since 1926, and how the bear market was recently tamed.
    Read this Article
  • s Your Portfolio Music to Your Ears?

    Is Your Portfolio Music to Your Ears?

    September 1, 2023
    The concept of making music is similar to the challenging aspects of managing finances in today’s economy. Decisions about the various financial instruments that can be used for your particular objectives and your risk tolerance can come into harmony through guidance from a professional financial advisor.
    Read this Article
  • Adapting Your Business

    Adapting Your Business to Changing Times

    February 29, 2024
    When the economy fluctuates, business owners do their best to access the situation and adapt. Here are six questions that can help you take stock of your business operations, formulate new strategies, and find innovative resources to help improve the efficiency and economy of your business.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset