Article

Analyze Colleges Just Like You Would a Stock

This article delves into this notion, addressing questions like: How can you apply stock market analysis principles to selecting a college? What factors should you prioritize, and what long-term benefits can be expected? This piece guides you through an analytical approach, encouraging readers to view their educational choices as investment decisions.

May 6, 2025
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

A typical college degree is worth a lot of money over the length of a career. A typical degree – but not every college.

College costs rose roughly 7% annually over the past 50 years, about double the average yearly inflation rate. And overall costs of some, including even community colleges, have increased faster than that in recent years, according to the College Board.

In general, higher education does boost lifetime earning potential. Some schools simply seem not worth the investment, though.

What is Your Return on Investment?

To calculate whether a college is worth the investment, use an opportunity cost measure called return on investment (ROI). After factoring all the net college costs, compare 30 years of estimated income of a college graduate versus 34 years of income from a high school graduate who started working immediately and didn’t pay college expenses or assume the debt of student loans.

Future college students (and their parents) must realize that not all colleges are equal. Graduates from the lowest-ranking schools often earn less income after graduation. One can also assume that low-performing schools tend to offer less financial assistance, which leaves graduates with larger debt burdens.

The most highly endowed colleges can reduce their cost of attendance with grants and scholarships. For example, Stanford ranks as one of the most expensive schools based on sticker price. But generous financial assistance makes for a very competitive net cost and would give the school a high ROI score.

Debt burdens are also relative. A doctor’s salary more quickly pays off a high-price education loan than a teacher’s. Good rule: Avoid incurring college debt exceeding half of the expected annual income. Limiting loans in this way allows students to pay off the debt after five years, using 10% of their future salary.

Clearly, an ROI analysis will show a world of difference between the outcomes of graduates of highly rated schools and those graduates of schools near the bottom of the barrel. Attending a college with a poor ROI is not necessarily a mistake, but the financial aid package should be sweet. As with any investment, do the homework before committing time and money to determine if the overall investment is worth it.

Other content you may like

  • In the Heat of Summer, Remember Your Resolutions?

    In the Heat of Summer - Remember Your Resolutions?

    June 26, 2024
    Now is a good time to check-in and see how you’re really doing with your New Year’s resolutions. Here are some key issues that you might have thought about for your to-do list at the beginning of the year. But now the year is nearly half gone and those things are just as important now. You still have time to cross them off your list.
    Read this Article
  • Focusing on Your Finances

    Focusing on Your Finances

    March 16, 2021
    Each year, strive to increase your net worth and keep your expenditures under control. This article gives you a couple of easy to create budget tools that demonstrate where you are today and can help you make important financial comparisons in the future.
    Read this Article
  • Living With the Dog Days of Summer

    Living With the Dog Days of Summer

    July 28, 2023
    There are several things that can be done to beat the heat this summer. With a little diligence and preparation, we should be able to enjoy these dog days of summer safely.
    Read this Article
  • The ABC’s of Estate Planning

    The ABC's of Estate Planning

    December 8, 2022
    There is a common misconception that estate planning is something only the affluent need to do before they die. However, estate planning is important for everyone so that a court doesn’t end up making decisions about your assets and your heirs for you. By taking these steps now, you can help insure that your intentions will be followed and that provisions will be made for your loved ones when you are gone.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset