You are now leaving the Strong Valley Wealth & Pension, LLC ("Strong Valley") website. By clicking on the "Schwab Alliance Access" link below you will be entering the Charles Schwab & Co., Inc. (“Schwab”) Website. Schwab is a registered broker-dealer, and is not affiliated with Strong Valley or any advisor(s) whose name(s) appears on this Website. Strong Valley is/are independently owned and operated. Schwab neither endorses nor recommends Strong Valley. Regardless of any referral or recommendation, Schwab does not endorse or recommend the investment strategy of any advisor. Schwab has agreements with Strong Valley under which Schwab provides Strong Valley with services related to your account. Schwab does not review the Strong Valley website(s), and makes no representation regarding the content of the Website(s). The information contained in the Strong Valley website should not be considered to be either a recommendation by Schwab or a solicitation of any offer to purchase or sell any securities.

Have you considered the benefits of donating stock instead of cash? Curious about the tax implications while maximizing charitable impact? This article will shed light on these questions and more, offering insights into why giving stock is gaining in popularity.

For investors seeking to support charitable causes while maximizing their tax benefits, donating stock instead of cash can provide significant advantages. By contributing appreciated securities to a qualified charity, investors can potentially deduct the full fair market value of the donated stock on their federal income tax return.
Here are a few reasons why donating stock can deliver more "tax bang for the buck" compared to cash donations and how you can leverage this strategy to optimize your charitable giving.
One of the key benefits of donating appreciated stock to charity is the ability to write off the full fair market value of the donated securities on your federal income tax return. This differs from cash donations, where the deduction is limited to the amount contributed.
When investors sell appreciated securities, such as stocks, mutual funds, or other capital assets, they are typically subject to capital gains tax on the profit earned. However, by donating these appreciated assets directly to a qualified charity, investors can potentially avoid paying capital gains tax altogether.
By donating appreciated securities instead of cash, you can unlock two significant tax benefits:
Deducting the Full Fair Market Value: When donating appreciated stock, the donor is eligible to deduct the full fair market value of the securities on their federal income tax return. This means that the deduction is based on the current value of the stock, not just the initial purchase price. As a result, you can potentially claim a larger tax deduction, thereby maximizing their tax savings.
Eliminating Capital Gains Tax: By donating appreciated securities directly to a qualified charity, you can bypass the capital gains tax you would have incurred if you had sold the stock first. This can result in substantial tax savings, especially for individuals with significant capital gains.
To make the most of donating stock to charity and maximize tax benefits, investors may consider the following strategies:
Donating stock to charity instead of cash offers investors a powerful tax strategy for optimizing their charitable giving. With careful planning and professional guidance, you can effectively navigate the tax landscape, reduce your tax liabilities, and support the philanthropic initiatives that are most meaningful to you.



