Article

Is The University of Michigan Consumer Sentiment Too Pessimistic?

What is happening with the latest economic data? Both the hard and soft data have been softening. Do you know the difference? What does this mean for our economic outlook at home? Let’s take a look at the GDP, inflation and durable goods, as well as consumer sentiment.

April 15, 2025
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

What's your preference, hard or soft? No, not ice cream…data. Economic data, to be more specific. Hard data tends to look at things like GDP, inflation, and durable goods, while soft data looks at surveys of how consumers and investors are feeling. There has been some softening in the most recent hard data related to the U.S. economy. The soft data has declined more, as evidenced by the the Conssent Index, from the University of Michigan Survey of Consumer Sentiment, which has reached recessionary levels.

Conssent Index
University of Michigan
Survey of Consumer Sentiment

The directionality of both types of data confirms an apparent softening in U.S. economic momentum, likely due to the increased uncertainty in the minds of investors and consumers, ahead of tariffs and their potential impact on inflation and earnings. However, the divergence in the magnitude of the two types of data indicates potential opportunities in the market, where sentiment has become too negative relative to the hard data being reported.

The U.S. economy remains stable, with low unemployment and expectations of robust earnings growth in 2025 and beyond. Key to watch going forward will be how the divergence of the two data types converge… soft data improving or hard data deteriorating. Watch for new reports on consumer confidence, as well as the University of Michigan’s consumer sentiment.

Another key data point to consider is the 1-year and 5-10 year inflation expectations from the University of Michigan. There has been a noticeable up-tick in short and longer-term inflation expectations ahead of tariff implementation. Further increases in inflation expectations may make future interest rate cuts more difficult. Simultaneously, bottoms in consumer confidence have historically represented very good buying opportunities in equity markets, as markets appreciate on the back of improving consumer confidence and sentiment.

WHAT HAPPENED

U.S. Rates - The Federal Reserve held rates steady and offered an outlook with slightly higher inflation forecasts and lower growth forecasts in 2025.

U.S. Retail Sales - Retail sales for February came in at 0.2% vs. estimates of 0.6% on a MoM basis, while Retail Sales Ex Autos & Gas came in at 0.5% vs. estimates of 0.4% on a MoM basis.

European Defense – The German parliament approved significant defense spending in support of Ukraine and European defense.

Other content you may like

  • Signs You Need a Financial Planner

    Signs You Need a Financial Planner

    January 4, 2022
    Sometimes it’s hard to tell if you need a financial planner’s help with a problem or if you can handle it yourself. As happens often in life, not reaching out to a professional can delay you reaching your goals and cause you to incur more out-of-pocket expenses and lots of headaches.
    Read this Article
  • Year-End Charitable Giving Strategies

    December 11, 2024
    Charitable giving should be integrated into overall wealth management, with careful planning and an advanced strategy to make a more meaningful impact. There are also unique opportunities for high-net-worth individuals to maximize the impact of their contributions through these four popular strategies.
    Read this Article
  • Finding Opportunities in Times Like Now

    October 5, 2022
    September 2022 was a “not so fun” month for the general market with the impact of Fed decisions and plans on target interest rates. With the market changes there are still positives and opportunities for those with money to invest. Strong Valley team members, Jason and Chris, recap the month of September and discuss what clients should be looking for in the months ahead.
    Read this Article
  • Five Questions to Ask as You Consider Retiring

    Five Questions to Ask as You Consider Retiring

    June 9, 2023
    Normal retirement age used to be 65, but things are different today. So how do you know when you’re mentally and financially ready for it? There are many things to consider before making this great change in your life. Here are five questions to help you examine your own unique circumstances to find out how, when and if you should retire.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset