Article

Keeping Emotions and Investing Separate

Keeping Emotions and Investing Separate

Reducing your emotions can give you a better chance for investing success. For many investors this may seem almost impossible to do. Even seasoned investors can have emotional setbacks. This article gives you four tips on how to keep your emotions and investing separate.

August 4, 2023
Keeping Emotions and Investing Separate
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

Money is always an emotional subject, but often when our emotions get involved with our investments we will make wrong decisions. And that can be a costly mistake.

Keeping emotions and investing separate seems almost impossible for many investors. When reacting too quickly and letting emotions cloud judgment, even the most experienced investors do not make the best decisions. However, keeping emotions away from investment decisions can give you a better chance for success.

Here are four tips on how to keep emotions and investing separate:

Tip #1: Set Financial Goals

It sounds so simple, but setting financial goals really is the first step to investing, and financial goals can keep emotions out of the picture if done correctly. Having goals will help you keep an eye on the big picture.

For example, if you are saving for retirement in 30 years, you know that you have more time to make up for any losses than if you plan to retire in 5 years. These goals can also keep you focused on what you need to do today to get there.

Tip #2: Stop Checking on Your Performance Every Day

Do you check up on your investments every day, sometimes spending hours figuring out how you’re doing and what you could have done better if you had just moved your investments around? If so, you are just going to drive yourself crazy because all you’ll really see will be market gyrations and mistakes you think you could have avoided.

Checking too often will not benefit your portfolio in any way, but it will cause anxiety. This is even more true if you own individual stocks as checking stock prices too often can cause you to panic, and you might make a snap judgment to trade. Instead, keep your checks to monthly or quarterly, and concentrate on sticking to your overall plan and goals.

Tip #3: Know the Risks in What You Buy

Again, it sounds so simple, but knowing what you are buying is crucial to help you avoid emotional setbacks in investing. Always do your own research before purchasing anything, even if you have outside assistance.

Understand what the investment is, how it will help you achieve your goals, what the risks are, and when and how to exit. Without your own research, you will not take full responsibility for your trades, introducing negative emotions.

Tip #4: Create a Professional Buffer

You can create some distance between yourself and your investments by putting a financial advisor in the middle of the two.

By entrusting a neutral third party who can help you examine your situation objectively and encourage you to stay on track, you can hold yourself more accountable for the things that you can actually control.

Other content you may like

  • Strong Valley Special Webinar - Sep 23 2020

    Immediate and Long-term Economic Outlook with special guest Strider Elass

    September 26, 2020
    The Strong Valley Advisor Team along with special guest Strider Elass will be giving broad insights on the economy. We discuss how the COVID recovery, exorbitant national debt, and the current political climate, may impact the economy in the immediate and distant future. Strider is a Senior Economist and is part of the First Trust Economics Team that Bloomberg has ranked as one of the top forecasters of the U.S. economy over the past several years.
    Read this Article
  • The Fed Raises Rates, Should You Sell Bonds?

    The Fed Raises Rates, Should You Sell Bonds?

    May 31, 2022
    There are misconceptions and scary headlines swirling around about the impact that the federal funds rate has on short-term and longer-term rates, which is important to consider with bonds. Don't let public perceptions drive your bond investing. Here’s a look at 2 Fallacies that are getting attention, as well as examples of what’s happened in the past.
    Read this Article
  • April Student of the Market

    Stock Market History for Your Future

    April 27, 2022
    Do you feel your satisfaction level with the market is tracking with the norm? Maybe this brief history of long term stock performance might help change your mind. This month’s Student of the Market shows the numbers on how $1,000 invested in 1926 grew to over $14 million and how best days for stocks tend to closely follow the worst days.
    Read this Article
  • A man smiling and looking at his smartphone with his laptop in the foreground

    Countdown to Retirement: Strategies for Saving in Your 50s

    February 6, 2026
    Do you feel like you are behind in saving for retirement? Or do you wonder if there’s more you can do to prepare for that day? Be encouraged, it’s always a good time to start saving! This article explores practical tips for taking the next step towards making retirement a reality.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset