Article

Keeping Emotions and Investing Separate

Keeping Emotions and Investing Separate

Reducing your emotions can give you a better chance for investing success. For many investors this may seem almost impossible to do. Even seasoned investors can have emotional setbacks. This article gives you four tips on how to keep your emotions and investing separate.

August 4, 2023
Keeping Emotions and Investing Separate
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

Money is always an emotional subject, but often when our emotions get involved with our investments we will make wrong decisions. And that can be a costly mistake.

Keeping emotions and investing separate seems almost impossible for many investors. When reacting too quickly and letting emotions cloud judgment, even the most experienced investors do not make the best decisions. However, keeping emotions away from investment decisions can give you a better chance for success.

Here are four tips on how to keep emotions and investing separate:

Tip #1: Set Financial Goals

It sounds so simple, but setting financial goals really is the first step to investing, and financial goals can keep emotions out of the picture if done correctly. Having goals will help you keep an eye on the big picture.

For example, if you are saving for retirement in 30 years, you know that you have more time to make up for any losses than if you plan to retire in 5 years. These goals can also keep you focused on what you need to do today to get there.

Tip #2: Stop Checking on Your Performance Every Day

Do you check up on your investments every day, sometimes spending hours figuring out how you’re doing and what you could have done better if you had just moved your investments around? If so, you are just going to drive yourself crazy because all you’ll really see will be market gyrations and mistakes you think you could have avoided.

Checking too often will not benefit your portfolio in any way, but it will cause anxiety. This is even more true if you own individual stocks as checking stock prices too often can cause you to panic, and you might make a snap judgment to trade. Instead, keep your checks to monthly or quarterly, and concentrate on sticking to your overall plan and goals.

Tip #3: Know the Risks in What You Buy

Again, it sounds so simple, but knowing what you are buying is crucial to help you avoid emotional setbacks in investing. Always do your own research before purchasing anything, even if you have outside assistance.

Understand what the investment is, how it will help you achieve your goals, what the risks are, and when and how to exit. Without your own research, you will not take full responsibility for your trades, introducing negative emotions.

Tip #4: Create a Professional Buffer

You can create some distance between yourself and your investments by putting a financial advisor in the middle of the two.

By entrusting a neutral third party who can help you examine your situation objectively and encourage you to stay on track, you can hold yourself more accountable for the things that you can actually control.

Other content you may like

  • A couple sitting at a table looking at a laptop

    Strategies for Lowering Retirement Income Taxes

    October 10, 2025
    Have you considered how to minimize income taxes in retirement? This article covers strategies that can potentially reduce the tax burden on your retirement income. It provides insight into some beneficial approaches you can consider in your long-term approach.
    Read this Article
  • 5 Battle-Tested Investing Tips & Wisdom

    July 1, 2025
    Soon we will celebrate our nation’s independence. It’s a good time to reflect on financial freedom and wisdom to help guide a lifetime of investing. Consider these tips on what not to do with your hard-earned money! These principles help guide long-term victory.
    Read this Article
  • Mid-Quarter Roundtable Highlights

    Podcast Highlight - More Adjustments to the Federal Fund Reserve Rate

    November 30, 2022
    The team offers their predictions on where the Fed Funds may be going in the New Year, with a recap of what has happened this past year, especially in relation to bond performance.
    Read this Article
  • Q3 Roundtable

    Discover a Strategy for Your Returns

    August 29, 2023
    The Strong Valley advisor team, Kyle, Jason, Chris and Adam, discuss the 3 risk levels in retirement and a new tool that can articulate to their clients a personalized strategy to transition from wealth accumulation to income distribution. The debate continues over Federal Funds Reserve Rate Expectations and the interplay with Inflation. Kyle gives a market recap for the previous quarter and the whole team gives their best guess at the coming quarter and end of year.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset