Article

Tips to Keep Emotions and Investing Separate

Investing Emotions

Money is always an emotional subject, but often when our emotions get involved with our investments we will make wrong decisions. And that can be a costly mistake. Reducing your emotions can give you a better chance for investing success.  Here’s four tips on how to keep emotions and investing separate.

May 4, 2021
Investing Emotions
Important Disclosure: Content on our website and in our newsletters is for informational purposes only. The information provided may (or may not) directly apply to your situation. We recommend that readers work directly with a professional advisor when making decisions in the context of their specific situation.

Money is always an emotional subject, but often when our emotions get involved with our investments we will make wrong decisions. And that can be a costly mistake.

Keeping emotions and investing separate seems almost impossible for many investors. When reacting too quickly and letting emotions cloud judgment, even the most experienced investors do not make the best decisions. However, keeping emotions away from investment decisions can give you a better chance for success.

Here are four tips on how to keep emotions and investing separate:

Tip #1: Set Financial Goals

It sounds so simple, but setting financial goals really is the first step to investing, and financial goals can keep emotions out of the picture if done correctly. Having goals will help you keep an eye on the big picture.

For example, if you are saving for retirement in 30 years, you know that you have more time to make up for any losses than if you plan to retire in 5 years. These goals can also keep you focused on what you need to do today to get there.

Tip #2: Stop Checking on Your Performance Every Day

Do you check up on your investments every day, sometimes spending hours figuring out how you’re doing and what you could have done better if you had just moved your investments around? If so, you are just going to drive yourself crazy because all you’ll really see will be market gyrations and mistakes you think you could have avoided.

Checking too often will not benefit your portfolio in any way, but it will cause anxiety. This is even more true if you own individual stocks as checking stock prices too often can cause you to panic, and you might make a snap judgment to trade. Instead, keep your checks to monthly or quarterly, and concentrate on sticking to your overall plan and goals.

Tip #3: Know the Risks in What You Buy

Again, it sounds so simple, but knowing what you are buying is crucial to help you avoid emotional setbacks in investing. Always do your own research before purchasing anything, even if you have outside assistance.

Understand what the investment is, how it will help you achieve your goals, what the risks are, and when and how to exit. Without your own research, you will not take full responsibility for your trades, introducing negative emotions.

Tip #4: Create a Professional Buffer

You can create some distance between yourself and your investments by putting a financial advisor in the middle of the two.

By entrusting a neutral third party who can help you examine your situation objectively and encourage you to stay on track, you can hold yourself more accountable for the things that you can actually control.

Other content you may like

  • Afraid of a Market Correction? Get a Plan

    Afraid of a Market Correction? Get a Plan

    February 8, 2022
    A Market correction is on many people’s minds, especially in times of global uncertainty. It may be best to stick to your plan. Of course, if you’re worried that the plan you have in place is not the best, that’s a different conversation. And be careful about what you read and hear. It’s good to have information, but what you see in the media isn’t necessarily tailored to your specific needs. Here are a few steps to consider.
    Read this Article
  • Mid-Quarter Roundtable Highlights

    Podcast Highlight - Where We Think Things are Going in the Coming Year

    December 10, 2022
    Taking a look at their previous predictions, the team discusses inflation and rate hikes: where they went, what they’re doing now, and how they could predict that trend. Here’s what they see, in their opinion, coming in the new year.
    Read this Article
  • The Economic Impacts of China’s Population

    The Economic Impact of China's Population

    March 8, 2024
    The Strong Valley advisor team, Adam, Christopher, Jason and Kyle, discuss the Mid-November to Mid-February Recap along with the addition of AMZN to DOW. Other topics include updates on the Fed Funds Rate and Inflation, Housing, and Fixed Income. Conversation centering on the Population of China might surprise many. The team finishes, in their new studio venue, with top client questions and a wrap-up of where they see things going.
    Read this Article
  • Womens History Month

    Celebrating Women’s History Month with Hetty

    March 24, 2021
    Hetty Green was easily the richest woman in the world during her lifetime. This article takes a look at her life and investing philosophy.
    Read this Article
  • The link you have selected is located on another server. The linked site contains information that has been created, published, maintained, or otherwise posted by institutions or organizations independent of this organization. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. Visitors to any linked websites should not use or rely on the information contained therein until they have consulted with an independent financial professional. Please click “Continue to Link” to leave this website and proceed to the selected site.
    phone-handset